Proper SEO Techniques
SEO should be an important part of an website, because search engines use keywords and link analysis to determine a Web page’s position. A Web page with a higher position is much more likely to be viewed than a Web page with a lower position. More views is vital to a Web page in order to bring in more revenue or awareness towards a specific cause. Revenue can come in the form of ppm, ppc, or sales. However, one must only use the proper SEO techniques, which are known as white hat SEO, instead of the improper techniques, which are known as black hat SEO. Web pages that utilize black hat SEO are often flagged as spam and pushed down to a much lower position on a search engine. This article will help you effectively utilize proper SEO techniques, while avoiding black hat SEO.
The main component of white hat SEO is to use keywords appropriately throughout a Web page. It is best to use the primary keyword in the title, as well as many of the headers. Keywords are often most used near the top of the article, but they should also be found throughout the article as well. It is very important to not overuse keywords, or “keyword stuff” articles. This is a form of black hat SEO, and it will usually get your Web page flagged as a spam site. Experts also recommend for a Web pages to use secondary keywords that are related to the primary keyword. This will also help to improve a Web page’s position.
Link analysis is another important part of SEO. Search engines have begun using link analysis as another major factor in determining the position of Web pages. Link analysis involves how many other Web pages link to your Web page. The higher the position of the other Web pages, then the higher the position of your Web page will be. This can be difficult for many new or small Web pages. Many of these Web pages will trade links with others. However, it is very important for the other Web pages to be relevant to yours, or else your Web page may be flagged as spam. Link analysis is on its way to being one of the most important parts of white hat SEO.
Black hat SEO may temporarily improve the position of your Web page, but it will only last for a short period of time. Keyword stuffing and irrelevant link trading are two methods of black hat SEO, but there are other ways to undermine the search engine positioning system. Redirecting is another common method of black hat SEO that almost always has a bad outcome on a Web page. Some Web pages use an invisible text to enter in many popular keywords. Some popular pages will duplicate their page many times to take up most of the higher positions. Buying links and link farms are another way to get around the link analysis part of SEO. All of these black hat methods are not recommended, as they lead to short term success, but long term failure.
SEO is an important part of digital marketing, as it increases traffic for a particular Web page. The increased traffic leads to more revenue from a variety of sources. Using relevant keywords and link analysis are very important ways to increase the position of a Web page. However, one should stay away from black hat methods, as they will have long-lasting, harmful effects on a Web page. White hat methods may take a little bit longer, but the increased time and effort is worth the long term success.